12 Apr From Soil to Strategy: Business Lessons from the Garden
From spring through fall, I relish walking through my garden, coffee in hand, noticing what’s growing, what’s ready to be picked, and what needs tending.
It’s a little check-in each morning that grounds me. Nourishes me. Gives me pause—until, inevitably, I notice a weed and pull it, or prop up a plant that’s fallen over.
I’m an avid gardener and plant lover. Seeing the connection between gardening and life—or business—comes very naturally to me.
And for good reason: so many of the terms overlap—growth, nurture, harvest. Here are five lessons from the garden that can help you grow a business with more purpose and ease.
1. Plant With Intention
Every garden begins with a plan.
Before the seeds go into the soil, there are questions to answer: What do I want to grow? How much space does it need to thrive? How much sunlight is required?
In business, the same questions apply. What are you planting on purpose? Are your offers aligned with your strengths and the season of life you’re in?
Pro tip: You should have all your current offers on your site—and start sharing the ones you want to grow into. If you never plant the seed, no one will ever know it’s coming.
Even if you’re not there yet, let’s build your site with your biggest goals in mind.
Because intentional planting leads to meaningful growth.
2. Honor the Seasons
Not every plant blooms year-round—and neither do we.
There are seasons of momentum and harvest, and there are seasons of quiet rest. Nature doesn’t rush, and yet everything gets done. (One of my favorite reminders from Lao Tzu.)
I return to this truth again and again in both my garden and my business.
If you’re in a slower season right now, you’re not behind. You’re resting, preparing, composting old ideas, and making room for something new to take root. That stillness is just as essential as the hustle.
Give yourself permission to move with the rhythms of your life and work.
3. Prune What No Longer Serves
One of the hardest—but most necessary—parts of gardening? Pruning. Cutting back the old to make way for new growth. Weeding. Removing the excess so your flowers and veggies can thrive.
In business, this means letting go of services that no longer fit, saying no to misaligned projects, or clearing out systems that no longer serve you. It’s not always easy—but it creates space for what’s next.
Healthy plants (and businesses) often require a little editing. For clarity. For strength. For growth.
And it’s a beautiful reminder that our businesses are meant to evolve.
4. Nurture Consistently
Gardens thrive when you give them regular attention—checking in, pulling a weed here, watering there. You don’t need to spend all day, every day. But the most growth happens when you tend to them consistently.
The same goes for business.
You don’t need to post reels daily or email every morning. Start small. Find the rhythm and platform that works for you. And then show up as often as you can.
Just keep showing up.
Nurture yourself and your audience.
Trust that the seeds you’re planting now will grow in time.
5. Enjoy the Process
There is nothing quite like growing food or flowers with your own hands. From nurturing seeds, to watering and watching them grow, to the final harvest—the whole process is the reward.
Feeling the sun warm your bones, seeing the first sprouts break the soil, smelling the lavender, tasting that first tomato of the season… it engages all the senses.
Your business can feel like that too.
Yes, there will be weeds. Yes, there will be challenges. But when you’re rooted in purpose, you’ll find beauty in the everyday moments of building something real.
Want to Cultivate a More Intentional Online Presence?
If you’re ready to plant new seeds in your business—whether that’s a fresh brand, a new website, or more clarity about where you’re headed—I’d love to help.
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Let’s create something worth growing.