WHAT IS WEB STRATEGY?
A beautiful website is nothing without a solid strategy behind the pretty pictures. So what can you do to optimize your site without a full redesign?
Enter, web strategy!
Web strategy guides your customers through your site. This allows them to learn about you and engage with your brand. They inquire about your services and ultimately purchase or book with you.
HOW WILL IT HELP ME?
A web strategy session is for the ambitious DIY entrepreneur that is struggling with their website. Your website is built, but is not showing up in search results or attracting clients.
Not sure why people can’t find you?
Have no idea where to start with the type of content you should include?
Need help with the design or layout?
I can help!
Web strategy guides your customers through your site. This allows them to learn about you and engage with your brand. They inquire about your services and ultimately purchase or book with you.
A strategic website is necessary to not only get your ideal clients’ attention, it helps convert them to paying customers.
Your site is built (possibly by you, way to go DIYers!!), but doesn’t feel cohesive. You are unsure if you designed the pages correctly, are using the right photos, or saying the right thing. Possibly you never incorporated website strategy into the design. Not to fret, I can help you improve your site!
Here’s how it works: After you book your call, I’ll send you a questionnaire used to identify your goals and concerns. I then do an audit of your site. I assess the design, layout, page structure, and functionality. We also review the content (text and images) to ensure everything is cohesive with your brand.
I then compile my suggested improvements in an in-depth report of the fixes I recommend to gain. We hop on an hour long call to go over questions you may have. You can incorporate the changes at your own pace.
Introductory rate $249
Meet Your Designer
Hello! I’m Jen Jeglinski. I’m a designer AND a developer. That means that I not only create beautiful websites, but I ensure that each unique creation works as well. Most people are either one or the other, which means you’re stuck hiring separately for each piece of the project. But when we work together, I’ll take care of it all! What a relief, right?!
My process relies heavily on design strategy and SEO. While I create beautiful websites, the backbone of the design is steeped in strategy. Years of study on the evolving SEO field infuses best practice into the design and content of your website.
Strategic Design + SEO Certified
I’ve designed homepages for hundreds of businesses and organizations over the years as part of my work with advertising agencies. While the exact content is different for each design, the thought process behind each is the same. Combine strong visuals with UI/UX (user interface/user experience) principles to design web pages that get noticed….and help to convert visitors to paying clients.
My SEO approach is holistic and sustainable, focusing on proven methods. I have been certified through Yoast Academy. I also have training in SEO copywriting. In addition, I incorporate brand archetypes to assist with keyword identification.
All this may sound pretty technical….and it is. The good news is you don’t need to learn it all, you just need to apply select updates to your site to show up in search results. And start to watch the new leads come in!
Ready to optimize your website with web strategy?
Other ways to work with me
If you are totally over the DIY approach, not to fear. I offer DFY (done for you!) offerings as well.